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GOLF’S NEWEST SLEEK, CUTTING-EDGE, ALL-IN-ONE SOLUTION

An ecosystem of high-end, tech-savvy golf products—seamlessly working together—to better your game, while enhancing your overall playing experience.

The RAD Vision

Made for golfers, by golfers.

A collection of enthusiasts who felt the current golf marketplace was void of existing tech the next generation of players is clamoring for, so we took matters into our own hands.

RAD’s all-in-one, superior products are innovation-driven—while also clean, sleek, functional and made from the ground up to ensure the best possible integrations and overall experience.

THE ALL-IN-ONE,GROUNDBREAKING,GOLF ECOSYSTEM IS FINALLY HERE

Where almost every other industry has solved the innovation riddle, the marriage between golf tech and equipment has never connected all the dots—until now.

Sound +

Meticulously-crafted as a high-end speaker with golf course functionality, SOUND blasts music at crisp, high volume while also receiving audible distance announcements.

Lazer Pro

GPS distance to the front and back of the green, as well as shot-tracking and an on/off slope via our mobile app.

Hand +

Track score, shot and club on this standalone GPS device—featuring a large LCD color screen while easily integrating with our quality speaker.

Watch +

Sleek, user-friendly and with shot-tracking ability—this device pairs with both SOUND and LAUNCH for on-wrist, stat-tracking purposes.

Sound

Small enough to throw in your bag or slap on a cart with the embedded magnet. Offers robust sound and integrates easily with other Rad devices with one touch audible distance callouts to the green.

Watch

Get yardages and shot distances, while offering the unique ability to pair with our Sound speakers. Choose from multiple play golf views, or track distance and time while on a walk or run for lifestyle use.

Meet the Rad Team

Peter Johnson

Co-Founder, CEO

Visionary leader dedicated to discovering business outcomes that disrupt the market. Passionate about working with people to make an impact. Obsessed with developing, creating, and marketing brands consumers don’t want to live without. Successful at building community through products, technology, and experiences. Adept at identifying trends that become lifestyle essentials.

Drew McFarland

Co-Founder, CSO

A highly motivated self-starter with a passion for connecting people and building brands, Drew has decades of experience in multi-faceted roles including marketing, business development, and strategic planning. Drew’s innate ability and drive to build long-standing relationships, along with a unique vision to connect the dots, have built dynamic business partnerships that drive revenue and brand exposure.

Scott Harkey

CMO

A strategic investor, accomplished marketing guru and new-world businessperson—Scott has worked with some of the biggest brands in the world including Walt Disney Companies, Virgin, Wynn Resorts, Pepsi, Avnet, NHL, Discovery Land Co, Honda, Pixar, & National Geographic just to name a few. He has assumed a CMO role for numerous brands brought under his wing—many of which he’s helped go to market, or successfully took public.

Shaun Alexander

Graphic Design

A UI and UX specialist with decades of experience helping several major companies create a seamless customer journey. Shaun focuses on simplifying and modernizing brands to elevate a user’s overall experience with the brand. Shaun spent the first 10 years of his career in sales and fundraising for startup companies. He has raised millions for several companies and helped launch multiple Kickstarter campaigns the raised over $400k for their project. This unique blend of sales and graphic design make him the perfect designer for Rad.

alissa-lazer

Rad's Trusted
Professionals
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Influencers
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Advisors

RAD Golf is grateful to have so many trusted allies who assisted with our research and development of our cutting-edge line.

Other brands have influencers; RAD is grateful for friends-of-the-brand who actively play a role in helping us bring tested and fine-tuned products to the marketplace.

We’re golf-enthusiasts above all else and we understand the chase to find products that will both fine-tune one’s game, as well as enhancing the overall playing experience.

Thanks to these professionals and fellow golf-enthusiasts for the hours they put in using these products and giving detailed feedback, allowing RAD Golf to roll out a line refined by pros, giving the rest of us the ultimate competitive advantage—as well as the sleekest-looking gear in the marketplace.

RAD Board

Experienced and accomplished board of former and current top executives

Todd Davis

Former CEO of Lifelock

Todd Davis, was the Co-founder, CEO, and Chairman of LifeLock, Inc. He led the company from a start-up in 2005, raised multiples rounds of venture capital and finally, to an IPO in 2012 on the NYSE. In 2017, he led them through a successful acquisition by Symantec for $2.3 billion.

During his 12 years of leadership, he was recognized as a “Most Admired CEO” and as the 2010 E&Y regional winner of the Entrepreneur of the year. He led LifeLock to #8 on Forbes Fastest Growing Private Companies in 2010 and guided the company through 44 consecutive quarters of growth.

Throughout his career, he has applied technology and built great teams to establish early stage companies and position them for success. He currently serves as both Chairman of the Board at Aesthetics Biomedical, an innovative company that provides advanced aesthetics medical practices and as the Executive Chairman for Kadenwood, which was founded in 2019 with the mission of shaping CBD products into a trusted and safe mainstream plant- based wellness category.

 He also serves on multiple other non-profit Boards like, Barrow Neurological Foundation, Teach for America – Phoenix, Great Hearts America – Arizona and several privately held start-ups.

Kevin Kunkel

Former President of Sprint/T-Mobile

Mr. Kunkel is currently the Chief Development Officer at Hyperion Partners and a member of the Board of Directors of the Los Angeles Sports and Entertainment Commission. Kevin has over twenty-five years of executive leadership experience in the communications industry with Sprint and T-Mobile. He led consumer sales and distribution in the Western U.S. Prior to the acquisition of Sprint by T-Mobile, Kevin served as Region President for Sprint’s Consumer business in Southern California and Arizona. Based in the Los Angeles area, Kevin has led sales, operations, distribution, marketing, and customer service in Sprint’s branded retail, consumer, and business channels which have produced $2 billion-plus in annual revenue, comprised of 1000 branded retail stores, multiple business offices, along with big-box national retail. 

JJ Dudum

Partner of Discovery Land Co and Casamigos Tequila

Jack Dudum is a Principal at Discovery Land Company, a premier private residential resort development company with more than two dozen project across seven countries, including the United States, and two continents. J.J. also helped create Casamigos Tequila and still holds a vital role in the company, which is one of the hottest and fastest growing brands in the spirits industry.

J.J. has developed a diverse group of relationships ranging from CEOs of Fortune 500 companies to Hall of Fame athletes and world-renowned celebrities. Through these relationships, J.J. is actively involved as an investor, board member, and partner in dozens of brands and various companies.

Brian Verdugo

CEO of iGolf

Mr. Verdugo has spent the past 20 years starting technology related companies.  From his first venture at San Diego State University, he’s been passionate about technology related to his hobbies; flying, boating and golfing. Credited with being one of the original inventors of consumer golf GPS in the early 2000’s he’s continued to invest in the Location Based industry. His primary vehicle for investments is through Location Capital which focuses on telematics, road network telemetry and autonomous vehicle control systems. While he continues to stay involved in iGolf, he primarily focuses his time in a more recent venture SyncWise Holdings, which launched the first 4G telemetry system for Yamaha personal transport vehicles with a long-term vision for LSV’s becoming fully autonomous.

Tom McDonald

Former President of Yamaha Golf

Recently retired senior management veteran of the automotive and power sports industries (Chrysler, Isuzu, Aprilia, Yamaha). Tom has 42 years of sales and marketing experience with 28 years at the Director and Presidential level and launched two corporations in the US as the senior executive.

Most recently serving as President of Yamaha Golf-Car Company, he managed the growth strategy and execution for sales, marketing, business development and customer service for this industry leading golf car manufacturer. During his 15-year tenure he had complete P&L responsibility and launched several new models of products while doubling market share.

Scott Harkey

Co-Founder and CEO of OH Partners

A strategic investor, accomplished marketing guru and new-world businessperson—Scott has worked with some of the biggest brands in the world including Walt Disney Companies, Virgin, Wynn Resorts, Pepsi, Avnet, NHL, Discovery Land Co, Honda, Pixar, & National Geographic just to name a few. He has assumed a CMO role for numerous brands brought under his wing—many of which he’s helped go to market, or successfully took public.

Peter Johnson

Co-Founder and CEO of Rad Golf

Visionary leader dedicated to discovering business outcomes that disrupt the market. Passionate about working with people to make an impact. Obsessed with developing, creating, and marketing brands consumers don’t want to live without. Successful at building community through products, technology, and experiences. Adept at identifying trends that become lifestyle essentials.

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Follow our RAD Golf social media platforms for the latest news, information, releases and events—and subscribe to our newsletter below everything else in the RAD stratosphere.

@radgolfusa

Want to Join Rad?

We’re hiring! Do you want to be a part of the next revolution in golf? Want to have fun and make some Rad products? Reach out to us. Let’s talk!

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© 2022 Rad Golf Inc. All Rights Reserved

Sign up to be part of the Rad Pack and get early access to new releases

© 2022 Rad Golf Inc. All Rights Reserved

Rad Terms and Conditions 

In addition to the terms set forth in the Privacy Policy, Rad provides its Site and App to users on the following terms and conditions. 

Security Rules: you are prohibited from violating or attempting to violate the security of the Site, including, without limitation: accessing data not intended for you or logging into a server or account you are not authorized to access; attempting to probe, scan or test the vulnerability of a system or network or to breach security or authentication measures without proper authorization; attempting to interfere with service to any user, host or network, including, without limitation, via means of submitting a virus to the Site, overloading, "flooding", "mail bombing" or "crashing"; sending unsolicited email, including promotions and/or advertising of products or services; forging any TCP/IP packet header or any part of the header information in any e-mail or newsgroup posting. You are specifically prohibited from accessing the raw data in Rad data files (".glf files"). If Rad finds files or processes belonging to you pose a threat to the proper technical operation of the system or to the security of other members, Rad reserves the right to delete those files or to stop those processes. If Rad suspects a username is being used by someone not authorized, Rad may temporarily disable access in order to preserve system security. In such case, Rad will contact you in a reasonable time. Use of any device, software or routine to interfere or attempt to interfere with the proper working of the Site or any activity being conducted on the Site or taking any action which imposes an unreasonable or disproportionately large load on the Site's infrastructure is expressly prohibited. Violations of these Security Rules may result in civil and/or criminal liability. Rad investigates occurrences of such violations and may involve and cooperate with law enforcement authorities in prosecuting users who are involved in such violations.  

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Rad Intellectual Property:

The Site, App and the contents are copyright of RAD, ©2005-2022. All rights reserved. If you post a comment or post to the Site, you specifically agree that:

  1. Rad shall immediately own an irrevocable, perpetual, royalty free license to use all or any portion of your post or comment for use on the Site, and for any other purpose Rad determines to use the post or comment for, including, without limitation, licensing the post or comment to third parties for a fee, either alone or as part of a license to additional content from the Site. You are not entitled to receive any compensation whatsoever for your release of the post or comment, except that where you have attributed the content to yourself, you will be credited with such authorship.
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  3. In accordance with the Digital Millennium Copyright Act (DMCA) and other applicable law, it is the policy of Rad, in appropriate circumstances, to terminate the registration account of a user who is deemed to infringe third-party intellectual property rights and/or to remove user content that is deemed to be infringing.  

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Membership and Software is an annual subscription which is not refundable once purchased. Once you subscribe, you have access to the Rad database, you are presumed to have accessed the database, and therefore received value for your subscription. Rad does not offer refunds or credits for Membership or Software. If you purchase a Membership, and proceed to challenge the charges to your credit card company, you agree Rad may pursue you for collection in Phoenix, Arizona, and Rad will be entitled to attorneys’ fees and costs for its efforts to collect your "charged back" Membership fees. In the event a third-party used your credit card fraudulently, your credit card insurance should cover your losses, and chargeback would be inappropriate.  

Cancelation of services occurs upon missed payment or non-payment. If you wish to continue services, you must renew the subscription within 30 days otherwise the device must be sent to Rad for reactivation and pay additional reactivation fees. If you remove an asset from auto renew, that asset will become inactive and unable to access any tracking information 365 days after deactivation. When a device goes inactive, the network subscription automatically shuts off and you have 30 days to reactivate the service. If you do not activate within that time frame, then you have to ship the device to Rad and pay additional fees. This differs from you manually removing the device, which in turn cancels the network subscription.  

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Waiver: breach of this Agreement, wholly or in part, may not be waived. Non-action of this Agreement, wholly or in part, shall not be deemed a waiver of any breach, or relinquishment of any other right.  

Equitable Relief: Damages at law may be an inadequate remedy for a breach, or threatened breach, of this Agreement and in the event of a breach or threatened breach of any provision hereof, the respective rights and obligations hereunder shall be enforceable by specific performance, injunction or other equitable remedy. Nothing herein contained is intended to, nor shall it, limit or affect any right or rights at law or by statute or otherwise of a Party aggrieved as against the other for a breach or threatened breach of any provision hereof, the respective rights and obligations of the Parties hereunder shall be enforceable in equity as well as at law or otherwise and the mention of any particular remedy shall not preclude a Party from any other remedy it or he might have, either in law or in equity. 

Mandatory arbitration and class action waiver for residents of the United States 

READ THIS SECTION CAREFULLY. IT AFFECTS YOUR LEGAL RIGHTS, INCLUDING YOUR RIGHT TO FILE A LAWSUIT IN COURT. 

Application: You and Rad agree these Terms affect interstate commerce and that the U.S. Federal Arbitration Act governs the interpretation and enforcement of these arbitration provisions. This section is intended to be interpreted broadly and governs any and all disputes between us including but not limited to claims arising out of or relating to any aspect of the relationship between us, whether based in contract, tort, statute, fraud, misrepresentation or any other legal theory; claims that arose before these Terms or any prior agreement (including, but not limited to, claims related to advertising); and claims that may arise after the termination of these Terms. The only disputes excluded from this broad prohibition are the litigation of certain intellectual property and small court claims, as provided below. 

Initial Dispute Resolution: Most disputes can be resolved without resorting to arbitration. Before taking any formal action, you will contact us at legal@RadGolf.com and provide a brief, written description of the dispute and your contact information (including your username, if your dispute relates to an account). Except for intellectual property and small claims court claims, the parties agree to use their best efforts to settle any dispute, claim, question, or disagreement directly through consultation with Rad, and good faith negotiations shall be a condition to either party initiating a lawsuit or arbitration.  

Binding Arbitration: If the parties do not reach an agreed-upon solution within a period of sixty (60) days from the time informal dispute resolution is initiated under the Initial Dispute Resolution provision above, then either party may initiate binding arbitration as the sole means to resolve claims subject to the terms set forth below. Specifically, all claims arising out of or relating to these Terms (including the Terms’ formation, performance, and breach) shall be finally settled by binding arbitration administered by JAMS in accordance with the JAMS Streamlined Arbitration Procedure Rules for claims that do not exceed $250,000 and the JAMS Comprehensive Arbitration Rules and Procedures for claims exceeding $250,000 in effect at the time the arbitration is initiated, excluding any rules or procedures governing or permitting class actions. 

Arbitrator’s Powers: The arbitrator, and not any federal, state, or local court or agency, shall have exclusive authority to resolve all disputes arising out of or relating to the interpretation, applicability, enforceability, or formation of these Terms including but not limited to any claim that all or any part of these Terms is void or voidable, whether a claim is subject to arbitration, or the question of waiver by litigation conduct. The arbitrator shall be empowered to grant whatever relief would be available in a court under law or in equity. The arbitrator’s award shall be written and shall be binding on the parties and may be entered as a judgment in any court of competent jurisdiction. 

Filing a Demand: To start an arbitration, you must do the following: (a) Write a Demand for Arbitration that includes a description of the claim and the amount of damages you seek to recover (you may find a copy of a Demand for Arbitration at www.jamsadr.com); (b) contact JAMS and follow the appropriate procedures with JAMS to commence the arbitration (c) Send one copy of the Demand for Arbitration to us at: legal@RadGolf.com . Payment of all filing, administration, and arbitrator fees will be governed by JAMS’ applicable consumer rules. The parties shall be responsible for their own attorneys’ fees and costs in arbitration, unless they are authorized by law or the arbitrator determines that a claim was frivolous or brought for an improper purpose or in bad faith. 

The parties understand that, absent this mandatory arbitration provision, they would have the right to sue in court and have a jury trial. They further understand that, in some instances, the costs of arbitration could exceed the costs of litigation and the right to discovery may be more limited in arbitration than in court. If you are a resident of the United States, arbitration may take place in the county where you reside at the time of filing, unless you and we both agree to another location or telephonic arbitration. For individuals residing outside the United States, arbitration shall be initiated in City of Phoenix, Arizona, United States, and you and Rad agree to submit to the personal jurisdiction of any federal or state court in the City of Phoenix, Arizona in order to compel arbitration, stay proceedings pending arbitration, or to confirm, modify, vacate, or enter judgment on the award entered by the arbitrator.

Class action waiver: The parties agree that arbitration shall be conducted in the party’s respective individual capacities only and not as a class action or other representative action, and the parties expressly waive their right to file a class action or seek relief on a class basis. YOU AND RAD AGREE THAT EACH MAY BRING CLAIMS AGAINST THE OTHER ONLY IN YOUR OR ITS INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING. If any court or arbitrator determines the class action waiver set forth in this paragraph is void or unenforceable for any reason or that an arbitration can proceed on a class basis, then the arbitration provisions set forth above shall be deemed null and void in their entirety and the parties shall be deemed to have not agreed to arbitrate disputes. 

Exception. Litigation of intellectual property and small claims court claims: Notwithstanding the parties’ decision to resolve all disputes through arbitration, either party may bring enforcement actions, validity determinations, or claims arising from or relating to theft, piracy, or unauthorized use of intellectual property in state or federal court with jurisdiction or in the U.S. Patent and Trademark Office to protect its intellectual property rights (“intellectual property rights” means patents, copyrights, moral rights, trademarks, and trade secrets, but not privacy or publicity rights). Either party may also seek relief in a small claims court for disputes or claims within the scope of that court’s jurisdiction. 

30-day right to opt out: You have the right to opt out and not be bound by the arbitration and class action waiver provisions set forth above by sending written notice of your decision to opt out to legal@RadGolf.com with the subject line, “ARBITRATION AND CLASS ACTION WAIVER OPT OUT.” The notice must be sent within thirty (30) days of (a) the effective date of these Terms; or (b) your first date that you used the Services that contained any versions of the Terms that included this version of the mandatory arbitration and class action waiver, whichever is later. Otherwise, you shall be bound to arbitrate disputes in accordance with the terms of these paragraphs. If you opt out of these arbitration provisions, Rad also will not be bound by them. 

Changes to this Section: If we make any changes to this section, you may reject any such change by sending us written notice within 30 days of the change to legal@RadGolf.com. It is not necessary to send us a rejection of a future change to the Arbitration and Class Action Waiver section of these Terms if you had properly opted out of this Section within the first 30 days after you first accepted these Terms. If you have not properly opted out of this Section after such first 30 days, by rejecting a future change, you are agreeing that you will arbitrate any dispute between us in accordance with the language of this arbitration provision, as modified by any changes you did not reject. This notification affects these Terms only; if you previously entered into other arbitration agreements with us or enter into other such agreements in the future, your notification that you are opting out of the arbitration provision in these Terms shall not affect the other arbitration agreements between you and us. 

Survival: This Section shall survive any termination of your use of the Services. 

Jurisdiction, Venue and Applicable Law: This agreement shall be interpreted and governed in accordance with the laws of the State of Arizona. You agree that any action arising under or relating to this Agreement shall be filed in either state or federal court in the City of Phoenix, Arizona and that personal jurisdiction and venue shall be and is proper in such state or federal court. Any dispute arising under or relating to this Agreement shall be submitted to non-binding mediation in the City of Phoenix, Arizona prior to the filing any lawsuit in state or federal court. 

Changes: Rad reserves the sole right to make changes at any time to this Agreement at any time. You should periodically review this Statement for updated information on the privacy and security policies. By using the Site or App, you agree to be bound by the terms of this agreement. No physical signature is necessary for this Agreement to have legal effect and to be binding upon the Parties.